The folded brochure featured in this week’s email was a university acceptance brochure mailed to the incoming students. We produce 50,000 of these units every year. We’ve noticed that universities and colleges are spending more money on print advertising, specifically direct mail, than ever before. Next month, we have a run of 1.2 million pieces to fold for the University of Chicago. When looking to expand your market, advertise to higher education institutions because they are an area of growth within the graphic arts industry!
Now, onto the unique, diamond folded piece! This 8.5” x 11” folded piece was first die creased on our 40” Bobst diecutter. The folding was then done partly automatically and finished by hand.
As you can see in the two images above, this folded piece opens the same way as a saddle-stitched book.
Then, as you can see, when the user opens this folder, the centre pops up and outward in a diamond shape.
Once opened to 11” x 17”, the piece folds open again from the top and bottom (as seen in the above image) to measure 16” x 17” when flat. This is an unusual folding job that grabs attention.