What is a twirl folder? A twirl folder is a die-creased, folded piece that “twirls” open when the opposite corners are pulled. As are all the pieces I’m presenting this “twirl” is not patented. Copyrighted names include
Size can be from 3” x 3” up to 14” x 14”, stock weight from 60lb to 100lb, no instructions required for the user…mailable…flat…simple…a piece that gets attention; is memorable…a piece that does a great job of selling product.
I’ve seen a twirl folder eyeletted in the centre to a book or magazine page so the piece stays in the magazine or book but user can “twirl” as many times as they wish! The piece, although die-creased automatically requires a degree of handwork. Of the 18 different pieces I’ll be presenting the twirl price would be in the middle of the price range. Quantities are usually between 5,000 and 10,000 units.