DIAMOND BROCHURE FOLD
This week’s email features a 50,000 unit run university acceptance brochure. Universities and colleges continue to spend money on print advertising, specifically direct mail. Every year, we do a giant run of folded brochures for the University of Chicago. When looking to expand your market, advertise to higher education institutions because they are an area of growth within the graphic arts industry!
Now, onto the unique, diamond folded piece! This 8.5” x 11” folded piece was first die creased on our 40” Bobst / Brausse die cutter. The folding was then done partly automatically and finished by hand.
What looks like a regular 4 page brochure opens to a stunning arrangement of folds!
As you can see in the images above, this folded piece opens the same way as a saddle-stitched book.
Then, as you can see, when the user opens this folder, the centre pops up and outward in a diamond shape. The final fold opens the piece to measure 16” x 17.”
This unusual folding job always gets attention. For large and stunning folding jobs, give us a call!