Star-Burst Folder

This product is most commonly called a “star-burst” folder.  Star-burst is a copyrighted name, and there are other names, such as “explosion” folder and “pop-out” folder, etc…  This style of folder requires die-cut perforating, hand-folding and finally “tipping” into what is most often a heavier stock 4 page “carrier”.  In our company we can automatically tip the folder into the carrier if the quantity is large and the size is smaller than 9 inches square.  This style of folder is always memorable.  I have observed clients while they open and close the piece several times in one sitting.  If you want to capture a client’s attention show them a “star-burst folder!

Star-Burst Folder

Star-Burst Folder

Star-Burst Folder

Star-Burst Folder

Star-Burst Folder

Pop-ups

This week’s focus is pop-ups.  As our video, shows pop-ups almost universally elicit a positive response from a user.  Our present day, jaded consumers, think they’ve seen it all, so graphic designers and printers need to work a little smarter to build an emotional connection through the printed image.  When your client’s message must be noticed it is essential to have a printed product that sets the product apart from every day “promotional stuff.”  In my opinion one of the most effective formats is an interactive brochure than “pops-up” when opening!  Experts tell us that physical motion drives buying emotions.  Interactive pop-ups fold does indeed trigger interest and this helps drive emotional connections.

Pop-ups

Pop-ups

Pop-ups

Pop-ups

Pop-ups

Pop-ups

Pop-ups

Pop-ups

Pop-ups

Basic 4-page: The 4-page pop-up fold brochure is easy to plan and produce and can be used as a standalone brochure or incorporated into perfect bound and saddle stitched products. A notable design characteristic of the basic 4-page style is the “missing corner” when closed.

Multiple-panel: This design is where the pop-up is incorporated into a multi-panel gate, accordion or roll-folded piece. Properly designed, the multiple-panel style will temporarily hide the missing corner when fully closed and create intrigue as the piece unfolds.

Concealed corner: This double thick, glued-concealed corner design is considered the premium pop-up style because the missing corner is permanently concealed, completely hiding the pop-up image when closed.

Basics: Pop-up folds are interactive diecut pieces that automatically “pop-up” when opened

Benefits: Printed products containing pop-up folds drive emotion, and emotion helps drive desired behavior.

Variants: A concealed corner pop-up is an extra backing panel formed by a double parallel fold to conceal the missing corner in a standard pop-up design.

Max & mins: Max pop-up width is nine inches. The height of the pop-up (from the bottom of the “V” to the top of the pop-up) cannot be higher than the final folded width of the piece or the pop-up will stick out of the side of the product when folded.

P.S. Angled perforations are necessary. Choose a stock between 6 and 10 points. Perforation depth is always important, but especially so on thin or thick stock. Intricate die-cut patterns could impart feeding of material, reducing production speed and increasing waste.

Star-burst

This particular piece is no longer patented.  It has a number of copyrighted names such as “Star-burst,” “Explosion,” etc… The piece, depending on stock weight and/or grain must, be die-creased and on some occasions perforated at the folds.  Picture #1-3 show the sequence of closing.  You’ll notice in pictures #2 and #3 that the folded “star-burst,” is glued to the inside of a 4 page.  Also, picture #4-7 shows a similar sequence. “Star-burst” pieces can be printed on a wide range of stock, in a wide range of sizes.  The opening of this piece always gets a “WOW!!!”

Star-burst

Star-burst

 

Star-burst

Star-burst

Star-burst

Star-burst

Star-burst

TIPS FOR REDUCING PROBLEMS IN THE BINDERY

Always have up-to-date paper swatch books.

Paper companies have long used the swatch book to show off the capabilities of their sheets, combining current design trends with flashy techniques, in the hope that you will choose their line, and put it into use on a stunning final product. Most studios, firms or in-house departments will eventually have a printer visit their office, who will notice that they don’t have all of the current swatch books, and will to it that some are delivered.  Making sure that swatch references are up to date is vitally important.  One day in the future, you may go to spec a sheet and find that a swatch doesn’t exist any longer, or that that finish is gone, or the weight of paper is no longer available.

***The old adage “A Picture is Worth a Thousand Words” is very true but a sample is better than a thousand pictures!!!

Call us for samples.  We would be glad to oblige.