Making an Impact: Pop-Ups in Promotional Products
When you think of a pop-up insert, a children’s book might be the first thing that comes to mind. But pop-ups can also be a creative way to make a promotional piece more interactive, memorable, and eye-catching. Recently, we were approached with an unusual challenge: create a pop-up within a saddle-stitched promotional brochure.
Pop-Ups Aren’t Just for Children’s Books
The Challenge
The design called for a four-page section with a pop-up. Making the pop-up itself was no problem—we knew we could produce it. The challenge came when it needed to be incorporated into a saddle-stitched book.
A conventional four-page pop-up section doesn’t work with saddle stitching because you cannot stitch directly through the fold of the pop-up. So, we had to rethink the construction.
Thinking Outside the Fold
The solution was to create a three-panel piece that could accommodate the pop-up while still being automatically fed through a conventional saddle stitcher. By incorporating six pages with three panels, the finished brochure maintains a conventional appearance from the outside. Inside, however, the additional panels create more space for information while allowing the pop-up to take centre stage.
A Pop-Up with Possibilities
This project was a great example of how an unusual format can lead to an innovative finishing solution. We can also add clips along one, two, or three sides, or tip in a card in line with the rest of the project.
The result? A promotional piece that doesn’t just deliver information—it gives the reader something to interact with and remember.
Have a pop-up idea of your own? Please get in touch!
Specialties Graphic Finishers
2480 Lawrence Avenue East
Scarborough, Ontario
M1P 2R7
416-701-0111
Specialties Graphic Finishers is accessible for people with disabilities.
If you have any difficulty accessing our company, please email Blair Wilson – blair@sgfteam.ca.
